Search Engine Optimisation Services

Search engine optimisation (SEO) is an internet marketing technique used for improving the volume and quality of visitors to a website through search engines such as Google, Yahoo and Bing. Typically, the higher a website appears on the search engine results page (SERP), the greater are the number of hits it receives from that search engine.

SEO strategy is based on the working of search engines and what people usually search for. Accordingly, a site is optimised by increasing the relevance of the content to specific key phrases and editing HTML coding to comply with the indexing activities of search engines. Various types of search can be targeted. These include image search and search on industry-specific vertical search engines.

Why Organic or Natural Search Engine Optimisation?

Search engines constitute about 80% of internet traffic. Organic traffic through search engines brings higher ROI than paid advertising. Below are more benefits of search engine optimisation that make it essential for businesses to include it in their internet marketing strategy:

• Cost-effective: Using the pay per click technique for high-volume phrases can be expensive. One does not need to pay anything to search engines for getting a site indexed. The cost of search engine optimisation does not depend on click volume. By opting for SEO, one can reduce cost per click after initial SEO costs.
• Brand: Effective search engine optimisation can bring your website on the first page of the search engine and help build your brand name and drive significant traffic.
• Targeted Marketing: Getting your site placed favourably on the search engines results pages delivers highly targeted leads specific to your industry. It's the job of your website to convert those prospects into paying customers by being proactive in your offers and promotions.